Brian Juhl

Brian Juhl is a self-taught software engineer with a background in building large-scale products across several billion-dollar software companies.

He has spent much of his life participating in the direct selling industry, gaining firsthand experience with the tools, challenges, and workflows that independent entrepreneurs rely on every day.

In 2023, Brian founded AICE, a mobile-first platform designed to simplify the systems that solopreneurs and social sellers use to run their businesses.

He leads a team focused on building software for modern independent business owners—at a time when participation in the gig economy is at an all-time high and the need for clarity and streamlined infrastructure has never been greater.

When he’s not staring at code, Brian enjoys spending time with his wife Lauryn, their two sons Oliver and Lincoln, and their dogs Chloe and Nova.

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